{"id":5215,"date":"2024-08-01T12:17:06","date_gmt":"2024-08-01T10:17:06","guid":{"rendered":"https:\/\/optima.yvonnefuertes.com\/?p=5215"},"modified":"2025-03-21T15:52:40","modified_gmt":"2025-03-21T14:52:40","slug":"retail-store-lighting-best-practices-to-increase-sales","status":"publish","type":"post","link":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/","title":{"rendered":"Retail Store Lighting: Best Practices to Increase Sales"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/optimaretail.eu\/wp-content\/uploads\/2025\/03\/retail-store-lighting-best-practices-to-increase-sales-3.jpg\" alt=\"iluminacion retail\"\/><\/figure>\n\n\n\n<p id=\"viewer-8m1ub514\">In the competitive world of retail, the way a product is presented can significantly impact customers&#8217; purchasing decisions.<\/p>\n\n\n\n<p id=\"viewer-ap8zj27361\">Optima Retail, specialists in comprehensive retail <strong>maintenance services<\/strong>, understands the importance of proper lighting to highlight products and attract buyers&#8217; attention.<\/p>\n\n\n\n<p id=\"viewer-4s74n27159\">We will explore various strategies and techniques based on industry best practices to optimize product lighting and ultimately <strong>increase sales<\/strong>.<\/p>\n\n\n\n<p id=\"viewer-t2dps27262\">At <a target=\"_blank\" href=\"https:\/\/www.optimaretail.eu\/\" rel=\"noreferrer noopener\"><u>Optima Retail<\/u><\/a>, we are dedicated to providing complete maintenance solutions for the retail sector, incorporating advanced lighting strategies that help our clients boost their sales and enhance the shopping experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.optimaretail.eu\/en\/contacto\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:15px\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/optimaretail.eu\/en\/request-a-quote\/\" style=\"background-color:#0086ff\">REQUEST A QUOTE<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"viewer-ty2ml309\">Lighting Techniques to Improve Sales<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/optimaretail.eu\/wp-content\/uploads\/2025\/03\/retail-store-lighting-best-practices-to-increase-sales-2.jpg\" alt=\"ahorro iluminacion retail\"\/><\/figure>\n\n\n\n<p id=\"viewer-4ve6q311\">There are several<strong> lighting techniques<\/strong> that can be implemented to enhance product presentation and boost sales. Here are some of the most effective ones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-8ibkq31171\">Focal Lighting<\/h3>\n\n\n\n<p id=\"viewer-5wkp1317\">Focal lighting is used to <strong>highlight specific products<\/strong>, creating a point of interest that draws the customer&#8217;s eye. This technique is particularly useful for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlighting new or promotional products.<\/li>\n\n\n\n<li>Attracting attention to high-end or higher-margin items.<\/li>\n\n\n\n<li>Creating a visual contrast that makes products stand out from the general surroundings.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"viewer-mpa5l331\">Ambient Lighting<\/h5>\n\n\n\n<p id=\"viewer-pxo2531610\">Ambient<strong> lighting sets<\/strong> the overall tone of the store. Well-designed ambient lighting can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a welcoming atmosphere that encourages customers to spend more time in the store.<\/li>\n\n\n\n<li>Ensure customers feel comfortable and safe while browsing.<\/li>\n\n\n\n<li>Complement focal and accent lighting for a balanced visual experience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-o5lko31622\">Accent Lighting<\/h3>\n\n\n\n<p id=\"viewer-kcjyf31624\">Accent <strong>lighting adds<\/strong> drama and focus to specific areas. It can be used to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlight architectural or decorative features.<\/li>\n\n\n\n<li>Create a sense of luxury and exclusivity in certain sections of the store.<\/li>\n\n\n\n<li>Guide customers through a well-defined visual path.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"viewer-0rzu4363\">Specific Strategies to Increase Sales with Lighting<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/optimaretail.eu\/wp-content\/uploads\/2025\/03\/retail-store-lighting-best-practices-to-increase-sales.jpg\" alt=\"iluminacion barata tienda retail\"\/><\/figure>\n\n\n\n<p id=\"viewer-xbo39365\">Implementing an effective lighting strategy can lead to a significant increase in sales. Here are some key strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-c2tuq32275\">Utilization of LEDs<\/h3>\n\n\n\n<p id=\"viewer-5el4e32277\">LEDs are an efficient and versatile lighting option that offer several benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Energy savings and reduced operational costs.<\/li>\n\n\n\n<li>Long lifespan, reducing the need for frequent replacements.<\/li>\n\n\n\n<li>Availability in various color temperatures to create different atmospheres.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-pe1gi34340\">Dynamic Lighting<\/h3>\n\n\n\n<p id=\"viewer-u9cde32293\">Dynamic lighting allows for adjusting the intensity and color of the lights to suit different times of the day or special events. This can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep customers&#8217; interest and enhance the shopping experience.<\/li>\n\n\n\n<li>Adapt to different seasons or promotions.<\/li>\n\n\n\n<li>Create a festive atmosphere during special events.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-zelh034827\"><strong>Lighting Zones<\/strong><\/h3>\n\n\n\n<p id=\"viewer-yc0z332309\">Creating different lighting zones within the store can help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guide customers through the store intuitively.<\/li>\n\n\n\n<li>Highlight specific sections, such as promotional areas or featured products.<\/li>\n\n\n\n<li>Improve product visibility in different parts of the store.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-d9cfk35999\">Effective Lighting Implementation with Optima Retail<\/h3>\n\n\n\n<p id=\"viewer-gebde36001\">At Optima Retail, we understand that each store is unique and that an effective lighting solution must be personalized. Here are some steps we take to ensure successful implementation:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"viewer-mp2q736003\">1. Space Evaluation<\/h4>\n\n\n\n<p id=\"viewer-d4pyr36005\">We conduct a detailed space evaluation to identify specific lighting needs. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of the store layout.<\/li>\n\n\n\n<li>Identification of key areas that need focal or accent lighting.<\/li>\n\n\n\n<li>Consideration of existing ambient lighting and how it can be improved.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"viewer-pluzt36017\">2. Customized Design<\/h4>\n\n\n\n<p id=\"viewer-um84z36019\">We develop a customized lighting design that includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selection of the most suitable types of lights (LEDs, halogens, fluorescents, etc.).<\/li>\n\n\n\n<li>Planning the light distribution to achieve the best visual effect.<\/li>\n\n\n\n<li>Integration of smart lighting solutions for more efficient management.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"viewer-n00zq36031\">3. Installation and Maintenance<\/h4>\n\n\n\n<p id=\"viewer-q79vu36033\">We offer comprehensive services covering the installation and ongoing maintenance of lighting. This ensures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professional and hassle-free installation.<\/li>\n\n\n\n<li>Regular maintenance to ensure lights function optimally.<\/li>\n\n\n\n<li>Updates and adjustments as needed to adapt to changes in the store or product requirements.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-ipc4x36045\">Benefits of Effective Lighting<\/h3>\n\n\n\n<p id=\"viewer-5hwzq36047\">A good lighting strategy offers multiple benefits, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased Sales<\/strong>: Well-lit products attract more attention and are more likely to be purchased.<\/li>\n\n\n\n<li><strong>Improved Customer Experience<\/strong>: A well-lit environment makes customers feel more comfortable and enhances their shopping experience.<\/li>\n\n\n\n<li><strong>Energy Efficiency Optimization<\/strong>: The use of modern technologies like LEDs can significantly reduce energy costs.<\/li>\n<\/ul>\n\n\n\n<p id=\"viewer-7ctz936062\">At Optima Retail, we specialize in providing comprehensive retail maintenance solutions, including advanced lighting strategies that help our clients increase their sales and improve the shopping experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.optimaretail.eu\/en\/contacto\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:15px\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/optimaretail.eu\/en\/request-a-quote\/\" style=\"background-color:#0086ff\">REQUEST A QUOTE<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the competitive world of retail, the way a product is presented can significantly impact customers&#8217; purchasing decisions. Optima Retail, specialists in comprehensive retail maintenance services, understands the importance of proper lighting to highlight products and attract buyers&#8217; attention. We will explore various strategies and techniques based on industry best practices to optimize product lighting [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_122097394580933375_751730124684203":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[57],"tags":[],"class_list":["post-5215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-and-visual-merchandising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Store Lighting: Best Practices to Increase Sales | Optima Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Store Lighting: Best Practices to Increase Sales | Optima Retail\" \/>\n<meta property=\"og:description\" content=\"In the competitive world of retail, the way a product is presented can significantly impact customers&#8217; purchasing decisions. Optima Retail, specialists in comprehensive retail maintenance services, understands the importance of proper lighting to highlight products and attract buyers&#8217; attention. We will explore various strategies and techniques based on industry best practices to optimize product lighting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Optima Retail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Optima-Retail-SL\/61578005819425\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-01T10:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T14:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optimaretail.eu\/wp-content\/uploads\/2024\/08\/retail-store-lighting-best-practices-to-increase-sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#\\\/schema\\\/person\\\/df5f61697007f654d7ab48a34bbf825c\"},\"headline\":\"Retail Store Lighting: Best Practices to Increase Sales\",\"datePublished\":\"2024-08-01T10:17:06+00:00\",\"dateModified\":\"2025-03-21T14:52:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/\"},\"wordCount\":657,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/optimaretail.eu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/retail-store-lighting-best-practices-to-increase-sales.jpg\",\"articleSection\":[\"Design and Visual Merchandising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/\",\"url\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/\",\"name\":\"Retail Store Lighting: Best Practices to Increase Sales | Optima Retail\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/optimaretail.eu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/retail-store-lighting-best-practices-to-increase-sales.jpg\",\"datePublished\":\"2024-08-01T10:17:06+00:00\",\"dateModified\":\"2025-03-21T14:52:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/optimaretail.eu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/retail-store-lighting-best-practices-to-increase-sales.jpg\",\"contentUrl\":\"https:\\\/\\\/optimaretail.eu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/retail-store-lighting-best-practices-to-increase-sales.jpg\",\"width\":390,\"height\":200,\"caption\":\"Retail Store Lighting: Best Practices to Increase Sales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/retail-store-lighting-best-practices-to-increase-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Optima Retail\",\"item\":\"https:\\\/\\\/optimaretail.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail Store Lighting: Best Practices to Increase Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#website\",\"url\":\"https:\\\/\\\/optimaretail.eu\\\/\",\"name\":\"Optima Retail\",\"description\":\"Retail Maintenance\",\"publisher\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/optimaretail.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#organization\",\"name\":\"Optima Retail\",\"url\":\"https:\\\/\\\/optimaretail.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/optimaretail.eu\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/kit-por-defecto.svg\",\"contentUrl\":\"https:\\\/\\\/optimaretail.eu\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/kit-por-defecto.svg\",\"width\":499,\"height\":93,\"caption\":\"Optima Retail\"},\"image\":{\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Optima-Retail-SL\\\/61578005819425\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/optimaretail.eu\\\/#\\\/schema\\\/person\\\/df5f61697007f654d7ab48a34bbf825c\",\"name\":\"Marketing\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail Store Lighting: Best Practices to Increase Sales | Optima Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/","og_locale":"en_US","og_type":"article","og_title":"Retail Store Lighting: Best Practices to Increase Sales | Optima Retail","og_description":"In the competitive world of retail, the way a product is presented can significantly impact customers&#8217; purchasing decisions. Optima Retail, specialists in comprehensive retail maintenance services, understands the importance of proper lighting to highlight products and attract buyers&#8217; attention. We will explore various strategies and techniques based on industry best practices to optimize product lighting [&hellip;]","og_url":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/","og_site_name":"Optima Retail","article_publisher":"https:\/\/www.facebook.com\/people\/Optima-Retail-SL\/61578005819425\/","article_published_time":"2024-08-01T10:17:06+00:00","article_modified_time":"2025-03-21T14:52:40+00:00","og_image":[{"width":390,"height":200,"url":"https:\/\/optimaretail.eu\/wp-content\/uploads\/2024\/08\/retail-store-lighting-best-practices-to-increase-sales.jpg","type":"image\/jpeg"}],"author":"Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#article","isPartOf":{"@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/"},"author":{"name":"Marketing","@id":"https:\/\/optimaretail.eu\/#\/schema\/person\/df5f61697007f654d7ab48a34bbf825c"},"headline":"Retail Store Lighting: Best Practices to Increase Sales","datePublished":"2024-08-01T10:17:06+00:00","dateModified":"2025-03-21T14:52:40+00:00","mainEntityOfPage":{"@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/"},"wordCount":657,"commentCount":0,"publisher":{"@id":"https:\/\/optimaretail.eu\/#organization"},"image":{"@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/optimaretail.eu\/wp-content\/uploads\/2024\/08\/retail-store-lighting-best-practices-to-increase-sales.jpg","articleSection":["Design and Visual Merchandising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/","url":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/","name":"Retail Store Lighting: Best Practices to Increase Sales | Optima Retail","isPartOf":{"@id":"https:\/\/optimaretail.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#primaryimage"},"image":{"@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/optimaretail.eu\/wp-content\/uploads\/2024\/08\/retail-store-lighting-best-practices-to-increase-sales.jpg","datePublished":"2024-08-01T10:17:06+00:00","dateModified":"2025-03-21T14:52:40+00:00","breadcrumb":{"@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#primaryimage","url":"https:\/\/optimaretail.eu\/wp-content\/uploads\/2024\/08\/retail-store-lighting-best-practices-to-increase-sales.jpg","contentUrl":"https:\/\/optimaretail.eu\/wp-content\/uploads\/2024\/08\/retail-store-lighting-best-practices-to-increase-sales.jpg","width":390,"height":200,"caption":"Retail Store Lighting: Best Practices to Increase Sales"},{"@type":"BreadcrumbList","@id":"https:\/\/optimaretail.eu\/en\/retail-store-lighting-best-practices-to-increase-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Optima Retail","item":"https:\/\/optimaretail.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Retail Store Lighting: Best Practices to Increase Sales"}]},{"@type":"WebSite","@id":"https:\/\/optimaretail.eu\/#website","url":"https:\/\/optimaretail.eu\/","name":"Optima Retail","description":"Retail Maintenance","publisher":{"@id":"https:\/\/optimaretail.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/optimaretail.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/optimaretail.eu\/#organization","name":"Optima Retail","url":"https:\/\/optimaretail.eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/optimaretail.eu\/#\/schema\/logo\/image\/","url":"https:\/\/optimaretail.eu\/wp-content\/uploads\/2025\/02\/kit-por-defecto.svg","contentUrl":"https:\/\/optimaretail.eu\/wp-content\/uploads\/2025\/02\/kit-por-defecto.svg","width":499,"height":93,"caption":"Optima Retail"},"image":{"@id":"https:\/\/optimaretail.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Optima-Retail-SL\/61578005819425\/"]},{"@type":"Person","@id":"https:\/\/optimaretail.eu\/#\/schema\/person\/df5f61697007f654d7ab48a34bbf825c","name":"Marketing"}]}},"_links":{"self":[{"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/posts\/5215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/comments?post=5215"}],"version-history":[{"count":2,"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/posts\/5215\/revisions"}],"predecessor-version":[{"id":9924,"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/posts\/5215\/revisions\/9924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/media\/8218"}],"wp:attachment":[{"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/media?parent=5215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/categories?post=5215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optimaretail.eu\/en\/wp-json\/wp\/v2\/tags?post=5215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}