Product waste in retail affects both the economy and the environment. Every year, millions of products are thrown away, increasing operational costs and contributing to climate change. Optimaretail.eu is committed to helping companies adopt sustainable practices that not only improve operational efficiency, but also minimise environmental impact.
Strategy 1: Inventory optimisation to reduce waste

Efficient inventory control is key to avoiding waste. Using advanced technologies, you can:
- Track stocks in real time.
- Forecast demand to avoid overbuying.
- Maintain stock at appropriate levels, reducing unnecessary losses.
Strategy 2: Implementing technology to manage waste

Technology is crucial to manage waste. Tools such as:
- RFID tags and barcodes allow for more accurate product control.
- Predictive software helps to optimise sales before products expire.
- Intelligent systems improve product rotation and reduce waste.
Strategy 3: Improve the planning and control of expiry dates

Proper management of best-before dates can prevent large losses. Some key tactics include:
- Implement the FIFO system (“first in, first out”).
- Use technology to predict when products are about to expire.
- Offer discounts or promotions for products close to their expiry date.
Strategy 4: Encourage surplus food donation
Donating surplus produce that is still fit for consumption is an excellent way to reduce waste. Some actions to take are:
- Collaborate with charities and food banks.
- Follow proper procedures for donating food to shelters or institutions.
Strategy 5: Customer education and promotion of sustainable practices

By educating the customer about the importance of sustainability, waste can be significantly reduced. Some tactics include:
- Awareness-raising campaigns to promote responsible consumption.
- Incentives for reusable products and recycling.
- Information on how to avoid waste from the home.
Success Stories: Real-life examples of sustainable retailing

Large retailers are already implementing these strategies successfully:
- Tesco and Carrefour have optimised their inventories and donate surplus products to charities.
- Amazon uses algorithms to forecast demand and avoid overstocking.
Retail waste reduction and sustainability as a priority
Reducing waste is essential for sustainability. With effective strategies such as inventory optimisation and surplus donation, retailers can improve their profitability and contribute to global welfare.
Improve your Sustainability Strategy with Optimaretail.eu
At Optimaretail.eu, we help companies implement customised solutions that optimise retail processes and reduce waste. Contact us today to find out how our inventory management and maintenance services can make your business more efficient, profitable and sustainable.