Retailing is adopting actively a approach hybrid to increase their sales, integrating experiences mixes between purchases physical and digital, exploiting the points of strength of both the environments to improve the involvement of customers and the flexibility operational.
A prominent strategy is the use of augmented reality (AR) and 3D modelling to enrich product discovery and purchase confidence.
For example, the dealers are implementing the AR to allow to customers of trying virtually the products at home before of buying them, the that has demonstrated to decrease significantly the taxes of result and increase the satisfaction of consumers.
This type of technology not only helps in the steps initial steps of process of buying, but also during the whole path of customer, making the experiences more immersive and personalised.
The customers want experiences without attrition. They want to have trust in done thatthe their experience will be satisfactory and that will continue to be be that way every time that will buy products of brand chosen. Retailers must update and modernise constantly the their own ecosystem technology to achieve the consistency omnichannel and multicanal.
What that the customer appreciates of more when makes the purchase is the experience, therefore that the selling happens virtually or physically is not relevant, must be in all cases in manner satisfactory.
The model hybrid is is evolving to include a more integration fluid between shops online and physics. Tools tools digital are used to improve the experiences in shop, as the apps mobiles that drive the customers directly to products within of a place physical. This is extends also to the operations of back- end in which teams of selling using the information on data incoming from interactions online and offline to optimise the strategies of marketing and of assistance customers.
The passage to the selling to the detail books are supported also by a approach more nimble to structures of selling, in which the organisations review and realign frequently the resources to satisfy effectively the mutually needs of customers. This flexibility is essential not only for maintaining high levels of involvement of customers, but also to adapt rapidly to changes of market and to progress technological.
Results of a approach hybrid in retail
Nel complesso, l’approccio ibrido nel settore della vendita al dettaglio combina i progressi digitali con i vantaggi tangibili dei negozi fisici, creando un solido quadro per la futura crescita della vendita al dettaglio e la soddisfazione dei clienti. Questa strategia consente ai rivenditori di incontrare i clienti ovunque si trovino nel loro percorso di acquisto, rendendola un’evoluzione cruciale nel settore della vendita al dettaglio..
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