Sales and customer strategies are approaches designed to maximize sales effectiveness and customer satisfaction. They are based on identifying customer needs, creating value in the offer and building lasting relationships. Among the main strategies are the consultative approach, market segmentation, personalization, after-sales monitoring and the use of digital tools to improve the customer experience and optimize commercial results.
In the retail sector, facility management of facilities encompasses a variety of responsibilities that are critical to ensuring that the...
Summer is approaching, bringing extreme heat with it… Is your ventilation and air conditioning system ready? If not, it is...
In a world where the shopping experience and employee well-being are priorities, the WELL Certificate has become a key standard...
In 1927, in the Catalan town of Banyoles, Luis Castañer and Tomás Serra opened the first workshop of the espadrille...
Nuria and Bea are two entrepreneurs from Extremadura who always wanted to bring something personal to their community. While traveling...
In today’s competitive environment, companies need to optimise their processes to be more sustainable and reduce operating costs. The ISO...
The business world is constantly evolving, and in today’s highly competitive market, it’s crucial for companies to find efficient ways...
At Optima Retail, we take pride in offering a comprehensive maintenance service for physical retail stores, where every detail matters....
Barcelona, renowned for its culture, art, and gastronomy, has also established itself as one of the most attractive destinations for...
Keeping a store clean and organized is essential for providing a pleasant shopping experience and ensuring the longevity of your...
Temperature control in your store is a key factor in ensuring a pleasant shopping experience and keeping your products in...
Store maintenance safety is a crucial aspect to ensure the integrity of both customers and employees. At Optima Retail, we...
Repairing automatic doors in a shop is a process that requires attention to detail, technical expertise and a rapid response...
In the competitive retail world, customer experience has become a decisive factor for any business’s success. Consumers no longer seek...
Maintenance and repair of air conditioning systems in stores are crucial for maintaining a pleasant environment for customers and employees,...
In the competitive world of retail, every decision matters, especially when it comes to maintenance management. Optima Retail, specialists in...
In the competitive world of retail, the way a product is presented can significantly impact customers’ purchasing decisions. Optima Retail,...
In the competitive world of retail, keeping up with best practices is essential to ensure operational efficiency and customer satisfaction. One...
In the retail world, operational efficiency and customer experience are essential for success. A key part of achieving these objectives...
The store has transformed into just another product of the brand, and as such, it must be treated with the...
In last week’s newsletter, we discussed leadership, one of the most valuable qualities, which can also be difficult to define...
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