Sales and customer strategies are approaches designed to maximize sales effectiveness and customer satisfaction. They are based on identifying customer needs, creating value in the offer and building lasting relationships. Among the main strategies are the consultative approach, market segmentation, personalization, after-sales monitoring and the use of digital tools to improve the customer experience and optimize commercial results.
Consumers are increasingly aware of environmental issues and expect greater responsibility from businesses. Hence, is important to know how to...
Do you want to measure the performance of your point of sale with key business indicators? Efficient management of a...
The retail industry is enormous and constantly evolving, with trends that often come and go. Staying up to date can...
The retail industry has constantly undergone transformations to meet the changing needs of consumers. One of the biggest challenges faced...
Black Friday, a commercial phenomenon rooted in the United States, has transcended borders to become a pivotal event in international...
In the digital era we find ourselves in, the term IoT (Internet of Things) has ceased to be a mere...
Today, commerce is undergoing constant and rapid transformation. Physical stores have transcended their traditional role and are emerging as technological...
Black Friday, a commercial phenomenon rooted in the United States, has transcended borders to become a pivotal event in international...
The digital revolution has opened doors to new forms of interaction in retail. In fact, as technology becomes more affordable...
In the competitive world of retail, where every square inch is a valuable business asset, optimizing the space and layout...
Modernity and digitalization have ushered in a revolution in the way businesses operate. The retail sector is not far behind,...
Artificial Intelligence has revolutionized several sectors in the past decade, and the Retail sector has not been an exception. There...
Among the new advanced lighting technologies, LED lighting has become the most widely used form in homes and, of course,...
Almost every facet of how consumers experience a brand is covered by the term “brand experience.” Essentially, for many, creating...
Implementing progressive preventive maintenance extends the lifespan of your commercial equipment and infrastructure, among other benefits. If you want to...
ChatGPT is an automated conversation tool developed by OpenAI that can generate complete conversations on any topic. Its ability to...
A carefully considered preventive maintenance program can positivetly impact on various areas of your retail store. If you want to...
The psychology of color in store decoration is the most crucial aspect of commercial design. Colors have a direct impact...
Do you think downtime isn’t a big issue? Think again. A survey conducted by Uptime Institute with companies from around...
Have you ever experienced that once inside a commercial store, you feel that its maintenance or cleanliness is not up...
Retail security is a crucial benchmark for today’s retailers as it affects customer loyalty, shopping experience, and shopping centers’ reputation....
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